Plate I
— Plate I · DTC, set in Fraunces.
DTC
A relaunch built around the buyer who already converts
Stripped a noisy growth program back to the audience and channels that actually paid. Rebuilt creative around them.
§ V — The Foliop. 05
Section V
The Folio.
Selected plates. Visual-first. Light on explanation.
Plate II
— Plate II · B2B SaaS, set in Fraunces.
B2B SaaS
A demand program scoped to the accounts that close
Cut the channel mix in half, tightened the message, and rebuilt the funnel from ad to demo to SDR.
Plate III
— Plate III · Marketplace, set in Fraunces.
Marketplace
A lifecycle system that turned first-time into repeat
Built segmentation from scratch, shipped evergreen flows, and instrumented attribution end-to-end.