I.
Target
We start with the audience that actually moves the business. Not personas. Not vibes. The buyers, the buying moments, the signals that predict revenue.
§ III — The Methodp. 03
Section III
The Method.
Target. Refine. Place. Launch.
II.
Refine
We sharpen message, channels, and creative until they make a single point. Anything that dilutes the work gets cut.
III.
Place
We show up where it lands — not where it's loudest. Placement is a strategic decision, not a media plan handed off.
IV.
Launch
We ship in days, measure what matters, and iterate weekly. Speed is a feature of the work, not a substitute for it.